Dutch study uses neuroscience to dissect consumers’ payment choices
Consumers' choice between whether to use cash or a debit card when paying at a point of sale is "often an unconscious decision", according to a research bulletin published yesterday by the Netherlands Bank.
While the use of card payments is on the rise in the Netherlands – accounting for 39% of all purchases in 2012 – the shift away from cash is "not as fast as people might think", as many consumers continue to use banknotes and coins "out of habit".
The central bank's research employed a
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