Communications
Charts
Strategic comms priorities
Worldwide, the top priority for comms teams is improving the footprint of social media channels. However, this result is driven more by emerging market central banks. At advanced economy central banks, improving the website is the top priority.
A few other priorities stand out. AE central banks are more likely to put high emphasis on financial education. EME central banks are more focused on internal communications.
For the full breakdown, use the benchmarking service’s interactive charts to explore the data.
Communications Benchmarks 2024 Charts
Take a deep dive into the Communications Benchmarks charts, which have just been released for 2024.
Email and social media still top two-way comms channels
Only teams from Asia-Pacific central banks report use of live website chat
Comms staff rarely hold PhD qualifications
Social media and writing skills remain leading areas for capacity building
Female staff make up over 60% of average comms team
Employees most likely to fall in age category of 40–49
Media relations, social media and website are top comms tasks
International communications, museum visits and speechwriting rank least
Press releases, conferences and website are top external channels
Email remains main tool for internal communications among central banks
One in five communications teams use AI for their work
Data suggests uses of AI are still at an initial stage among communications departments
Comms teams average less than 2% of central bank workforce
Majority of units operate centralised communications models
Training central bank communicators
The skills needed for communicating in a social media and artificial intelligence world
Central bank communicators at a time of transparency
Specialists discuss the evolving roles of comms staff in the policy-making process
Communications Benchmarks 2023 – presentation
Specialist Jimmy Choi discusses communication strategies, social media, staffing and more
Communications Benchmarks 2023 – executive summary
Data reveals comms teams’ structures and strategies, as well as key trends in media usage