Sveriges Riksbank uses website analytics to improve visitor experience
Visitors spend more time on and engage with more areas of website, Riksbank official tells Central Banking
Analysing the data coming from central bank’s website can help improve the bank’s communication capabilities, the Sveriges Riksbank’s head of communications tells Central Banking.
Ann-Leena Mikiver spoke on camera while she was in London picking up Central Banking’s Website of the Year Award for the Sveriges Riksbank.
For example, Mikiver says, analysing how people interacted with the Swedish central bank’s old website told the Riksbank it was very important to make the new one mobile-friendly
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