BoE study finds ‘relatable’ communications boost trust and understanding
Communications that are relatable to people’s lives work best, behavioural experiment finds
Tweaking the Bank of England’s communications to make them more relatable to people’s lives can help boost public comprehension of, and trust in, the central bank’s actions, a new study finds.
The research, published by the BoE in August, takes a behavioural approach to the question of what forms of communication best support the central bank’s mission, making use of an online experiment with a representative sample of the UK population.
The BoE recently introduced a “visual summary” to its
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@centralbanking.com or view our subscription options here: http://subscriptions.centralbanking.com/subscribe
You are currently unable to print this content. Please contact info@centralbanking.com to find out more.
You are currently unable to copy this content. Please contact info@centralbanking.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@centralbanking.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@centralbanking.com