Bank of Jamaica says free concerts help comms strategy
Central bank has run lunch-hour reggae concerts for two decades to engage with public
The Bank of Jamaica is continuing to employ an unorthodox communication strategy for central banks, hosting a lunch-hour concert series.
The central bank says the concerts aim to bring together the community, especially pensioners, and central bank staff for reggae and “cultural enrichment”.
Noel Greenland, executive director of communication, tells Central Banking the concert series started over two decades ago. Through the concerts, “the bank engages the public and is provided with an
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