Many central banks ‘layer’ news for different audiences
Techniques include use of differing language, visual and video presentation, and data release
Most central banks participating in the Communications Benchmarks 2022 use ‘layering’ in an effort to make their key announcements as widely understood as possible. One example of this is using different language for various audiences, like market participants and the general public.
A clear majority of responding central banks said this was a communications tool they used. The kinds of layering they employed differed, including the use of various kind of language, visual content, explanatory
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