Maintaining trust is top focus of comms teams
Benchmarking data sheds light on how central banks measure the effectiveness of communications
Maintaining high levels of trust in the central bank is seen as the most important factor in determining whether communications are succeeding.
Respondents to the Communications Benchmarks 2022 gave trust the highest score among indicators of communications effectiveness. Respondents were asked to score each option on a scale of one to seven, with seven being the most effective.
As in the 2021 benchmarks, trust came out on top – indeed, the ranking of options was unchanged year on year. In
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