Bank of Jamaica expands global audience with latest reggae hit

Comms director says global success is pleasing but reaching local people is the ultimate goal

Tarrus Riley
Tarrus Riley: “We want inflation low so we can plan and prosper”
Emha / Wikimedia

The Bank of Jamaica (BoJ) has released another reggae video extolling the virtues of low and stable inflation, garnering a sizeable global audience in the process.

The video, which features Jamaican-American reggae singer Tarrus Riley, had already received 166,000 views this morning (May 24), a week since it was first published on Twitter.

“High inflation is a wicked thing, and we must abolish it like slavery,” sings Riley in the video. “We want inflation low so we can plan and prosper. But if

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