Communications Benchmarks 2022 – executive summary
Key findings of the 2022 report, including the ongoing shift to social media and the impact of Covid-19
“We rely more on social media,” a central bank in the Americas said of its response to Covid-19. The comment encapsulated a trend that has been in evidence for many years, but one which has accelerated since the pandemic, according to many respondents to the Communications Benchmarks 2022. “We have put great emphasis on our social media presence,” said a central bank in Europe. Another, from the Asia-Pacific region, said its Facebook page has been the “main source” of information for members of
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