Media matters
Mike Hannah says central bank communications teams need to look beyond traditional media
What happens in the media world matters enormously for central banks – and it’s certainly not all about the journalism.
Like commercial media organisations, central bank communication units are themselves increasingly going digital and using social media channels. And as digital technology keeps advancing, there’s every reason to expect that central banks will continue to invest in new media technologies.
The similarities arise because both sectors are existentially driven to engage with broad
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