Banks begin tailoring offers to Gen Z’s needs – MNB report
First “fully digital” generation expects 24/7 digital payments solutions
Generation Z’s financial needs and preferences are different to those of older generations, research from the Central Bank of Hungary (MNB) has found.
A report by the bank, released on July 24, says more and more people born between 1998 and the late 2000s are entering the workforce, making them increasingly important for the financial sector. Of those surveyed for the report, 72% said they were happy to use “innovative financial services providers”, such as fintechs or digital-only banking
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