BoE paper: simple communication can backfire
Success of communication is not measured by number of people reached, paper states
A new piece of the research from the Bank of England has stressed the need for complementing simpler communication with improved engagement and education.
In their paper, Andrew Haldane, Alistair Macaulay and Michael McMahon develop a framework that highlights how simplified central bank communication can backfire.
“Simplified communication can increase the proportion of the population paying attention to central bank messages, which also builds trust and as a result increases welfare,” the
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