Kenya's M-Pesa mobile money app launches in Romania
M-Pesa launches in Europe after failing to replicate Kenyan success elsewhere
The mobile money transfer system M-Pesa this week entered its first European market with a launch in Romania, aiming to serve seven million Romanians who today transact mainly in cash, according to Vodafone, the telecoms company behind the technology.
M-Pesa is based on simple text messaging technology and operates over any of Vodafone Romania's mobile network connections. Romanian M-Pesa customers will be able to transfer anything between one new Romanian leu ($0.31 cents) and 30,000 lei ($9
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