Communications Benchmarks 2023 – presentation
Specialist Jimmy Choi discusses communication strategies, social media, staffing and more
The Communication Benchmarks 2023 reveal evolving trends in central banks’ efforts to inform and interact with the public.
As was the case last year, media relations continued to be the top task for central bank’s communication teams. Internal communications and social media were the second and third biggest jobs for communication staff.
Central banks on average conducted 58% of their external communications via traditional media, as opposed to 42% via social media. Rather surprisingly
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More on Communications
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
Central banks report varied approaches to layering comms
Many institutions use video and infographics to make key reports more accessible
Communications Benchmarks 2024 Charts
Take a deep dive into the Communications Benchmarks charts, which have just been released for 2024.
Email and social media still top two-way comms channels
Only teams from Asia-Pacific central banks report use of live website chat
Comms staff rarely hold PhD qualifications
Social media and writing skills remain leading areas for capacity building
Female staff make up over 60% of average comms team
Employees most likely to fall in age category of 40–49
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