Communications
Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
The Communication Benchmarks 2024 report reveals some emerging trends as well as some regularities, as four years of benchmarking data are now available for the comms function. One of the key findings from this year’s benchmarks is that most central banks’ communications departments currently do not use AI to assist their work. The benchmarks also point to a trend towards later involvement in policy-making, and traditional media still being the dominant mode of communication.
Charts
Strategic comms priorities
Worldwide, the top priority for comms teams is improving the footprint of social media channels. However, this result is driven more by emerging market central banks. At advanced economy central banks, improving the website is the top priority.
A few other priorities stand out. AE central banks are more likely to put high emphasis on financial education. EME central banks are more focused on internal communications.
For the full breakdown, use the benchmarking service’s interactive charts to explore the data.
Model banks analysis – Communications 2024
Additional breakdowns of the data highlight differences in emerging market and advanced economies
Communications data
View the full breakdown of responses to the Communications Benchmarks.
Previous years
Communications 2024
Communications 2023
Communications 2022
Communications 2021
Communications Benchmarks 2024 – model banks analysis
Additional breakdowns of the data highlight differences in emerging market and advanced economies
Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
Central banks report varied approaches to layering comms
Many institutions use video and infographics to make key reports more accessible
Communications Benchmarks 2024 Charts
Take a deep dive into the Communications Benchmarks charts, which have just been released for 2024.
Email and social media still top two-way comms channels
Only teams from Asia-Pacific central banks report use of live website chat