Amplifying the soundwaves: the evolution of social media communications
Central bank social media usage is on the rise, with choice of platform is shifting towards the visual
In 2010, just a handful of central banks had a social media presence. Central Banking research indicates just five central banks had Facebook accounts, while 37 had Twitter feeds and 27 offered YouTube channels. However, during the past decade, the number of central banks using social media has ballooned. The process was slow at first. But as a trend towards disinformation and ‘fake news’ began eroding trust in public institutions in more recent years – and with central banks facing criticism
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